Marijuana Software: A High Margin Play on the Industry
The software industry has become extremely popular among investors due to its ability to rapidly scale and generate high margin revenue. When it comes to the burgeoning cannabis industry, these same dynamics could translate to the most interesting opportunities in the space, especially since the technologies don’t involve any direct handling of the drug.
MassRoots Targets a Million Consumers
MassRoots Inc. (MSRT 1.35 -5.59%) has become the premier social media network for cannabis users, with over 500,000 consumers and 1,000 businesses signed up. By management’s estimate, the company expects to double that number to a million users by the end of the year as legalization continues to advance across U.S. states. The upcoming year could see even faster growth as nationwide legalization is explored.
The company plans to monetize its user base by enabling participating dispensaries to advertise to consumers in targeted campaigns. In many ways, the approach mirrors that of companies like Twitter Inc. (NYSE: TWTR) or Facebook Inc. (NASDAQ: FB) that have generated hundreds of millions of dollars per year in revenue. There’s little doubt that dispensaries – unable to advertise on traditional social media – will utilize the technology to reach a growing audience.
Over time, the company could also leverage the users it signs up through the app in other apps targeting the burgeoning cannabis industry. Third-party developers may also be able to leverage the MassRoots API to integrate new or existing apps with its data, which offers ground-level data on cannabis consumer preferences. In the end, the “big data” approach could end up paying big dividends for early-stage investors in the stock.
BreedIT Helps Marijuana Growers
BreedIT Corp. (BRDT 0.0141 -25.40%) aims to become a leading software solution for plant breeders and researchers looking to grow strains of marijuana with specific cannabinoid profiles. Through its cloud-based service and newly launched BreedIT Mobile™ application, breeders can view and analyze collected and historical information on plots, as well as record new observations, such as plant traits and images, while in the field.
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